Sunday, 17 July 2016, 09:00 - 12:30

Greg Nudelman (short bio)
DesignCaffeine, Inc., United States

Objectives:

To learn extreme innovation techniques rooted in Lean UX principles, and take your product visioning, mobile and wearable design skills to the next level.

Content and Benefits:

If you want to create something new in the increasingly crowded marketplace you need to do these 4 things well:

1. Ensure that you create a product or service that serves a real market need, so that you avoid the #1 app killer: "the app graveyard".
2. Design a clean, consistent mobile interface that also reflects your app’s unique personality so you stand out from millions of similar apps.
3. Test your app with potential customers so you can incorporate their feedback into your design.
4. Communicate clearly and quickly with your developers and executives in an agile way so that you can inter-dependently create together.

In this advanced half-day tutorial (aimed at senior and mid-level UX practitioners) you will:

ENVISION:

• Master the elements of graphic storytelling: things, people, faces, opening shots, and transitions, to tell a truly compelling product story your team and executives will fall in love with... even if you never sketched before!
• Learn to ask the why: 'are we building the right product', before the how: ‘how to build the product right’ so you avoid building a product no one wants.

PROTOTYPE:

• Practice drawing mobile and wearable wireframes with sticky notes, so you can quickly test your design ideas directly with your potential users... and save *months* by designing and prototyping at the same time.
• Practice quickly sketching multiple designs for screens and workflows, and iterating ruthlessly fast, right in the field, so you never again need to come back to the office to change something.
• Discover how to sketch movable interface elements like floating action buttons and menus, and effortlessly communicate the richness of modern mobile UI to your users, stakeholders and developers.

TEST:

• Practice asking non-leading questions while getting to the core of the problem in 5 minutes or less, so you can test 20 participants before lunch and return to the office with a proven design.
• Use this easy trick to get unlimited number of cheap willing participants for your field studies research, and never again use research recruiters.

You will walk away with first-hand experience in extreme innovation techniques rooted in Lean UX principles. This tutorial will help your entire team create a joint set of goals and methods, so decisions come from a shared perspective, UX design efforts is phase-matched with code development, and your entire team can inter-dependently create together as a lean innovation machine.

Target Audience:

senior and mid-level UX practitioners

Bio Sketch of Presenter:

Greg Nudelman is a UX Designer, Trainer + Strategist, Search & Dashboard Maven, Champion of Mobile-First Lean UX, International Speaker, Author and CEO of DesignCaffeine, Inc. For over 17 years he has helped his clients Intuit, Oracle, Cisco, eBay, USAA, Wells Fargo, Safeway, Associated Press and Groupon amass millions of satisfied customers. Greg recently helped Intuit get 6 of their apps featured in the Android Play Store and Apple App Store. Internationally acclaimed design workshop leader, Google Mentor and accredited graduate course instructor, Greg authored 4 UX books: Extreme Innovation: Lead and Win with Lean UX (2nd edition); Android Design Patterns: Interaction Design Solutions for Developers; Smashing Mobile Book (co-authored); Designing Search: UX Strategies for eCommerce Success. Greg’s 5th book, Modern Data Visualizations: Trends and Opportunities for Mobile, Wearables and Desktop, is planned for release in 2016.